Thursday, August 23, 2012


Larry Dixon is the one in the middle.
Former KY3 personality Larry Dixon dies

I realize people outside the Springfield/Ozarks area will not see the point in this post, but I wanted to mention the passing of Larry Dixon. Larry was a pioneer broadcaster here in Springfield, MO. He was one of the first anchormen on KYTV, was co-owner of KBUG radio in Springfield in the 70s and early 80s, worked in publishing and advertising too. The good thing about Larry was he was a media person, who had a working knowledge of each medium's strengths and weaknesses. He was not an interloper from another business that hated the media and blamed the media for everything that was wrong, but felt he had a right to be apart of it to get some sort of revenge or satisfy something in his ego. I believe Larry was in media because he loved it and wanted to promote it, not promote himself.

The other good thing about Larry Dixon was he was always upbeat and optimistic. I linked to the story by KYTV's Steve Grant and in it Larry is described as "cheerful." That sums Larry up very well.

I wanted to repost a fun magazine ad from an 1980 Springfield magazine for KBUG, the radio station Larry co-owned. Larry may have came up with the idea for this ad, which was aimed at advertisers. It portrays a microcosm of the Springfield radio market in 1980. The news format came after their short-lived disco format. You have to give credit to Larry Dixon for taking chances.

Click to enlarge

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