For some reason I thought about this old Dr. Pepper ad from the early 70s. It frightened me as a small child (around three or four years of age). Here is a more famous commercial from that campaign. It features Carol Kane, who was later on Taxi. The villain is character actor Joseph Ruskin, who played villains on The Untouchables, Get Smart!, Man from UNCLE, Mission: Impossible, The Wild Wild West, and Star Trek. Both commercials scared me.