Sunday, March 24, 2013


I've said it many times on this blog and the old blog, but it bares repeating. Somewhere in the last two decades, radio lost its ability to promote itself. Billboards and TV spots died out for awhile in the radio industry (or at least in this area). T-shirts and bumper stickers have gone the way of the dodo bird.

In the 80s, radio promoting on TV was a big deal. Granted, there has been a mind set the last few years that TV is the competition and radio shouldn't be buying time with "the enemy." B-S!!! The truth is the media (TV, radio, print and Internet) should acts as one big family and help each other succeed, because the real enemies of the media will destroy all media, not just one form of media.

Back to TV commercials for radio stations. I recently discovered several commercials on You Tube for radio stations. These are great ads and all have one thing in common: Deborah Shelton. Shelton was Miss USA in 1970 and eventually competed in the Miss Universe pageant. She was in the Brian DePalma film Body Double and appeared on Dallas for three seasons, playing J.R. Ewing's mistress, Mandy Winger.

These ads were produced for KOY-AM in Phoenix, Arizona by legendary Top 40 consultant Chuck Blore. Interesting to see that in 1982, there were still pop music stations AM, even though that would soon be changing. This is a link to an ad for WIOG-FM in Bay City, Michigan (It is on after the Matlock promo). If I could ever launch my revamped adult contemporary format on a radio station, I would definitely have commercials like these.


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